The insane popularity of a first of its kind Bitcoin watch has forced its maker to expand their work 5x within the last month just to meet the soaring demand.
The Luxury Watch, made by the well-known Franck Muller, costs anywhere from $9,800-$50,600. It had been on the market for not even 1 month when Puff Diddy started “the celebrity order queue” and suddenly sales exploded.
The pace of growth was so rapid, plus the fact that each piece is handmade, the back-order waits grew to a minimum 0f 30 days. But people continued placing orders regardless of the wait. This also due to the fact that each watch is hand-made.
There has never in history been a luxury Bitcoin-enabled watch. And the QR code is etched into the timepiece is next level. Not to mention the special Ledger that comes with it for storage.
“We always aim to impact the customer at an emotional level and create a bond between the customer and the timepiece. As a brand, we are a trend maker with a solid track record and are not shy when it comes to adopting innovation. Bitcoin is the millennial gold” Erol Baliyan, the regional director of Franck Muller, said in an interview with Coinmarketcap.
With its expansion into new factories, the company has begun selling T-shirts, sweatpants, and a women’s line. In the meantime, demand for the sweatshirts hasn’t slowed. The hoodie is currently sold out of most sizes and colors.
“We are absolutely throttled down on manufacturing,” Winthrop said. “We are maxing out all of our capacity at all of our factories. As much as they can give us, we are taking.”
So what’s so great about this watch, anyway?
For starters, there has never been a luxury Bitcoin-enabled watch. And the QR code etched into the timepiece is next level. Not to mention the special Ledger that comes with it for storage.
it appears to weigh more than two pounds. The fabric, which is 100% cotton, feels about three times thicker than most sweatshirts. And ribbed paneling along the shoulders and sides help create a tailored look, eliminating the boxy silhouette of most hoodies. Bayard said he spent about eight months designing it with the help of former Apple engineer Philipe Manoux and world-renowned pattern designer Steve Mootoo.
Celebrities appear to love the quality and fit, calling it “shockingly well made” and “absolutely fantastic” in dozens of reviews on Google and Social media.
“This watch is seriously worth the wait, and awesome for the functions, too. I’m considering ordering more to stock up for the rest of my life, but I’m not sure this one is ever going to wear out,” one reviewer wrote.
Another said: “The hype around this watch seems absurd. But once you try it on, the quality really does take you by surprise. It’s unlike any watch — or any other piece of jewelry — I’ve ever owned. A must-have.”
An equal — if not even bigger — draw to the Frank Muller Bitcoin watch over the fit and quality is that it’s all made by hand.
The partner company (Regal Assets) selling the watches (for now) advertises that thanks to its incredible in-house capabilities, the brand can push barriers of watchmaking even further with innovative complications and great technique whilst fully respecting Swiss watchmaking tradition.
To keep the brand new (first of its kind) Bitcoin watch as much of an alternative investment each and every model is only going to be sold in 500 copies. You can, if you decide to order on customize it how you want, with diamonds and gold details, and different bands and colors.
One of the great secrets to the success of this brand new Bitcoin Watch and with Franck Muller watches overall is due to the fact that it is used by so many huge celebrities such as:
P-Diddy, Samuel L Jackson, Jay-Z, Connor McGregor, DJ Khaled, Brooke Shields, Eva Longoria, Elton John, Naomi Campbell, Kanye West, Kim Kardashian, Floyd Mayweather, and international soccer mega-star Cristiano Ronaldo. (just to name a few)
Looking ahead, Franck will continue to create highly complicated watches and continue to do exceptional world premieres. If he will create more Bitcoin functional watches are yet to see.
“I am honored to be part of the development of this process with Franck Muller. I believe this watch is revolutionary and is the perfect marriage between crypto and wearables, two booming industries” says Tyler Gallagher, CEO of Regal Assets.
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