Today we take a look at 77 Diamonds for you. What is 77 Diamonds? A scam diamond dealer ar a legit one? A good company or should you look elsewhere? This questions this review will answer.
Product: 77 Diamonds
Website: www.77diamonds.com
Owner: Tobias Kormind and Vadim Weinig (founders)
Price: Depends on your investment
Who is it for: Diamond investors and jewelry enthusiasts
Overall rating: 
(4 / 5)
Important – Before we continue!
Before we continue I just want you to know that the diamond and jewelry industry is absolutely flooded with scams. ALWAYS do your own due diligence and make sure to research and look at different companies before you do any business with any of them.
==> If you want to see our top 5 advise for safe diamond and jewelry investing click here
Ok, with that being said, let´s continue with the review on 77 Diamonds.
What is 77 Diamonds about?
77 Diamonds is an online diamond and jewelry dealer that was founded only around 10-years ago and is in this industry considered a young player in the game. However, what they have accomplished in this short amount of time sounds more like a company that has been around longer.
P.S.
As a webmaster myself I have to give credit to their website design and navigation as it is very nicely done.
How does it work?
As mentioned above, their website is very simple to understand and navigate on, you simply look in the menus for what you are looking for, browse around for it, place an order and that´s it.
In short, it works pretty much like any other online diamond and jewelry dealer.
The products and services
The products and services offered to you are as following (see below):
- Engagement rings
- Wedding
- Diamond Jewellery
- Loose Diamonds
- Bespoke
- Education
Can you get home delivery?
Yes, you can, they ship globally and also free of charge.
Important to mention: If you for some reason would not be happy with your ordered item you have a 30-day money back guarantee.
How good is their support?
Something I always put a lot of weight on when it comes to the quality of the support system of a company is if they got a live chat function or not. Do 77 Diamonds have this?
Yes, they do, that is a plus (at least in my book), they also got e-mail and phone support.
P.S.
I used the chat to ask some questions and this is what the person told me about what makes them stand out from their competition?
We source our diamonds directly from the diamond manufacturers that produce the stones globally which means we can offer the stones at almost a wholesale price to the retail market. As a predominantly online company our overheads are much smaller which means we can offer our stones at a more competitive price.
-Support staff at 77 Diamonds
Worth to mention here:
Even if it is great that they source their diamonds directly from the manufacturers to get lower prices you need to know that there is one company I have found online that actually owns their own supply…
that also lower the prices, am sure you understand that…
==> Click here to read more and find out what company that is
Is 77 Diamonds a scam?
No, it is not a scam, 77 diamonds is simply a legit diamond and jewelry dealer with real physical addresses and real owners. Sure, it has not been around for that long time but that should not be reason enough to suspect any red flags, right?
Other online reviews and ratings
One thing that s always good to do before making any decisions is to look what the most well-known and trusted review and rating sites have to say about the particular company you are interested in investing more. As always in our reviews we provide you with the results (with clickable links):
BBB
Rating: Not accredited by the BBB
Trustpilot
Rating: 
(4.5 / 5) (out of 110 reviews) click here to read them all (opens in new window)
Yelp
Rating: 
(1 / 5) (out of 1 review) click here to read it (opens in new window)
The conclusion from this:
How come that Trustpilot got such a high rating and Yelp such a low score? Don´t worry, the bad rating on Yelp is because it is based on only 1 person, and that person gave only 1 out of 5 stars for the experience he had with 77 Diamonds.
P.S.
Even though his complaint might sound silly (as it is about the company staff not being knowledgeable) it might be something to consider, especially if you have read my top 5 Diamond Investing tips article.
The pros and cons of 77
Another thing that is always recommended to do before making any kind of investment decisions is to compare the company’s positive sides against its negative ones to get a better overall view. As always in our reviews we provide you with some clear ones on both sides of the spectrum:
The good
- Wide selection of diamonds and jewelry
- Good amount of reviews online
- Good looking website and good support (live chat)
- International free shipping
- 30-day money back guarantee
The bad
- Some negative reviews online
- Don´t seem to have the “design your own” service available to its clients?
Are there better alternatives out there?
Well, even if 77 Diamonds is one of the better companies I have reviewed on this site so far, I still have to say that there are a couple companies I would consider more interesting. If I have to decide the absolute #1 recommended one it would be Asteria Diamonds as they offer you the whole kit, plus a bit more.
**Hint: They own their own diamond supply completely.
==> Click here to read about my #1 recommendation! <==
Do you own or represent 77 Diamonds?
Are you an owner or representative of 77 Diamonds and have found that something in this review is not correct then please tell us and we will make sure to update the review. Simply drop a comment in the comment section at the bottom of this page or simply by sending us an e-mail at contact@goldretired.com
Final words and verdict
Verdict: Legit
Overall rating: (4 / 5)
Ok, this is a legit company, no doubt about that. I have given a solid and good 4 out of 5 stars in rating, the beautiful and easy to navigate website with the live chat function helped to take that rating up.
The only thing really that takes the rating down is the fact that there are complaints online from some clients of the company, so, for now, I think a 4 is fair. This can change to an either higher or lower one in the future as we make sure to update our reviews if any news comes up.
As always the decision is up to you to make, and I am sure you will make the best one for you and your needs as you are an intelligent person, below is the one I would recommend:
Click here for my #1 recommended diamond dealer!
I hope you found this short review on 77 Diamonds to be helpful and now you should have a better understanding of what it is and if it is something for you or not. If you have used any of their services please share your experience in the comment section below as it can help others. Also, if you got any other questions about this I will be more than happy to answer them below!
I wish you success!
Michael,
Founder of: Gold Retired
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