Today we will take a look on Hard Assets Alliance for you. What is The Hard Assets Alliance? A Scam or a legit investment option for you? How do they match up against its competitors? Are there better alternatives out there? These are some of the questions this short review will focus on.
Company: Hard Assets Alliance
Website: www.hardassetsalliance.com
Owner: Not mentioned on website (bad sign) read further down
Price: Depends on your investment
Who is it for: People looking to invest into a Precious metals IRA
Overall rating: 
(2.5 / 5)
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Important to mention before we go into more details of this review:
We always strongly recommend to do your research online before you choose a company to invest with. There are so many reviews online of clients being ripped of and scammed. The most common way people are getting scammed are through so-called “hidden-fees” so please investigate thoroughly before you make your decision.
To see all of the gold investing companies we have given the highest ratings visit this page<==
With that being said, let´s continue with the review on Hard Assets Alliance!
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What is Hard Assets Alliance about?
Hard Assets Alliance was founded in 2012 by a group of independent financial researchers. There is no information on their website on who the owner (or CEO) is… When you look at their about page they have a button where you can see “the members” but when clicking on it, instead of seeing faces of CEOs and Vice Presidents, you get to know some different companies and cooperations:
I asked the question in their live chat and this is the answer I got:
As far as ownership goes, our previous owner was Olivier Garret, but earlier this year, he has since sold the company to Gold Bullion Inc.
P.S. When I tried to search for “Gold Bullion Inc” on Google no company with that name came up… It might just be that the live chat person wrote wrong, and meant Gold Bullion International?
When researching some more on their website we found that the physical address of the company is 750 Third Ave, Suite 702, New York, NY 10017.
P.S. We cannot see any Hard Assets Alliance name on the map… You can go ahead and google yourself and zoom in on the map. What we noticed and (most likely) you also, is that there are some financial and gold companies (Gold Bullion International for example) close by the address that is given on their website.
Their Products
The products offered to you by the company are the precious metals (in form of coins and bars) below: 
- Gold
- Silver
- Platinum
- Palladium
Are IRAs offered?
Yes, they offer IRAs.
IRA fees?
When I asked in the live chat about their IRA fees this is the answer I got:
Our IRA’s are handled by our custodian Millennium Trust. They deal with paperwork and handling of the account themselves, we handle the metal portion.
Important to mention here:
I have recently reviewed Millennium Trust and I can confidently say that their fees are not really among the best out there… to say it in a nice way…
==> you can read my review on Millennium Trust here
To make a long story short: The Millennium Trust Company got A LOT of complaints from its clients, mainly on the fee structure, and on so-called hidden fees. This is something that some of its competitors do differently as many of them actually not only waive the first year’s fee (or even the first 3 years) and also take care of the fee for you in the future so you don´t have to think about it every year yourself. Click the link below for my #1 recommendation.
Can anybody in any country use the service?
You do not have to be a US citizen to open a Hard Assets Alliance account. However, US regulations require that Hard Assets Alliance establish the identity of all account holders, whether or not they are US citizens.
restricted OFAC-sanctioned countries:
Afghanistan, Angola, Democratic Republic of the Congo, Cuba, Islamic Republic of Iran, Iraq, Democratic People’s Republic of Korea, Liberia, Libyan Arab Jamahiriya, Myanmar, Nigeria, Somalia, Sudan, Syrian Arab Republic, and Zimbabwe, as well as other individuals specifically sanctioned.
Is Hard Assets Alliance a scam?
So, is Hard Assets Alliance a scam? No, I would not think so, however, there is hard to find a real address and the confusing owner question is something that might be warning signs… So if it is your best alternative to investing with is another story…
That leads us to the:
Other online reviews and ratings
Something that is always wise to do before making any kind of decision is to look at what the most well-known and trusted review and rating sites have to say about the particular company you are interested in. As always in our reviews we provide you with their results (with clickable links if possible):
BBB (Better Business Bureau)
Rating: NOT an accredited business by the BBB
Trustpilot
Rating: N/A
Yelp
Rating: N/A
Are there any red flags?
Well, as you clearly can see above The Hard Assets Alliance is NOT an accredited business by the most well-known and trusted BBB.
There is not much reviews and ratings to be found online… at all… That can (in my opinion) be a warning sign as you have no references to look at… It do not have to mean anything bad but why risk it, right?
Important to mention here:
There are even companies that got close to ZERO complaints, and that with HUNDREDS of reviews.
==> Click here to find out which one <==
How´s the support?
Something I always put a lot of weight on when it comes to the quality of a company’s support system is if they got a live chat function on their website or not.
Does Hard Assets Alliance have this? Yes, they do, and that is a plus (at least in my book). They also got the ordinary e-mail and phone support for you to contact them with your questions.
The pros and cons
Something I would always recommend you to do before doing business with a company is to compare its positive sides against its negative ones to get a better overall view. As always in our reviews you are provided with some obvious points on both sides of the spectrum to make this job easier for you:
The Good
- Accepts Bitcoin payments
- Live chat on the website
The Bad
- The “no owner” issue
- The “no address” issue
- Not an accredited business by BBB
- No reviews and ratings from its clients to be found online
Do You Own or Represent Hard Assets Alliance?
If you are a representative, or associate of Hard Assets Alliance and have found something not to be correct in this review please, feel free to tell and I will make sure to update the info on this post. The easiest way to do it is in the comment section below or else you got the e-mail on the about page.
Final Words and Verdict on Hard Assets Alliance
Verdict: Legit
Overall rating: (2.5 / 5) (Not Recommended)
Ok, we have now pointed out some pros and cons and you now have a better picture of this company. It is a legit one I would say. However, I cannot recommend it due to the “question marks” I have written about in this review.
If it will be your pick or not is of course up to you. Hopefully, this review has made your choice a bit easier to perform.
You have made a smart choice reading this review as it is always recommended that you do your research and compare many different companies to each other to avoid hidden fees and also find the policy of a company that resonates with you.
Which Company Do You Recommend?
If you are looking for a reputable gold IRA custodian besides any other company, you should check out GOLDCO.
GOLDCO (GC) have ZERO complaints from A LOT of real users. Used by celebrities, respected by well-known publications, and websites.
And A LOT more benefits!
Click here to read more about GC!
I hope you found this short review of the Hard Assets Alliance to be helpful and now you should have a better understanding of what it is and if it is something for you or not. If you have used any of the company’s service please share your experience in the comment section below as it can help others. Also, if you got any other questions on this review I will be more than happy to answer them below!
I wish you the best!
Michael
Founder of: Gold Retired
Do you have a review of Neptune Global Holdings or do you plan to do one?
First of all, thank you for your comment.
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However, I just checked and we haven´tmade a review on them yet, so thank you for asking about is, will make sure it will be a new review as soon as possible!
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/Best